Last week we went to see a client to tell them NOT to spend some money with us this year. OUCH (hello as we go into the last 4 months of the year)
But the money was earmarked for a program this client can not deliver the critical success factors for us to hit it out of the park. It's not like they can NOT, but we don't think they will given recent history.
I think they were a little surprised -- it's not insignficant to us or them -- but quickly I think we proved again that we are here to SERVE them the best we can.
I've always tried to hold onto 2 principles here:
1. do what's right for the client first and the business will follow.
2. find and hire the best and most talent you can and the business will follow.
On paper, hard to see. Over time the difference between long term relationships and churn.
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