My whole career, I've thought it was imporant to separate my personal political & religious views from my professional life. We don't do lobbying (in the political sense but hey I'll lobby you any day about coffee and energy bars and .... you get the idea.)
In the last presidential election, frankly there was too much going on in my life to think twice about this rule, rubrik, thought (my mother was dying, my partner was leaving the business to pursue life long passion that was/is not what we do, my son was diagnosed with multiple disorders).
This time around, the political arena -- the communications strategies surrounding the candidates has pushed me to the edge of declaring myself professionally.
And Facebook is what has pushed the issue. I love Facebook and I manage it pretty tightly. But at this age I have lots of friends from different parts of life professional and personal -- and on Facebook I let them mingle.
At Double Forte we've decided that Facebook is personal and it's up to each person to manage it well. How that impacts the business we've yet to see. But I think we're at a whole new decision tree on personal and professional collision now.
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