No one can ever do everything they want -- no matter how much money they have, or how many people they have. Truly -- if you're spending 10K you'll want 20K -- if you're spending 100K you'll want 200K.
The key -- no matter how many resources you have -- is to do fewer things REALLY well so that the culmative effects is focused and impactful, not scattered and diffuse.
Ultimately, if you plan well, you can do everything, not just at the same time.
So practically, what does this mean?
- REDUCE your scale -- choose a smaller audience to reach. Choose the audience that can influence a larger audience.
- Cover the basics first. Jumping over the basics to the "big stuff" is like going off the high dive in a triple twist, quad somersault in a half pike position without ever being on the 3ft platform first.
- figure out what you want to say. Say it clearly. Say it often.
- Figure out who matters - how influence travels - and focus there.
- Say something RELEVANT.
- Listen to what the customer is telling you - and tell it back to them so they can hear you.
Amen! The question is not what we COULD do - but what can we do with the resources or the situation at hand? And also - go in with a plan with a sub-plan to overhaul the plan based on what resonates with the targeted audience. (That is my plan and I am sticking to it!)
Posted by: John Ogden | February 23, 2009 at 09:15 PM
that's a lot of plans!
FLEXIBILITY and the willingness to call a bad ball is the key here!!
Posted by: Lee | February 26, 2009 at 09:18 PM