The Right Action For The Right Situation

Today I heard from an old friend/colleague who is at a different agency and her story boggled my mind.

they have a set of tactics that they use on every account. Every Account, without fail.

But what if you need a video with beta not just a youtube upload I ask.

Nope, we only do youtube uploads.

What happens if you want to use video for broadcast?

We re-shoot it.

WHAT? wouldn't you think about possibilities first and get what you need in the can first to save time and money and lost opportunity time?

Heavy sigh from the other side of the phone.

Um, no, that's not how we/they do it.

Why?

Well it didn't work the last time they tried, so now they only do digital for youtube.

HELLO, JUST BECAUSE IT DIDN'T WORK LAST TIME, DOESN'T MEAN IT'S NOT PERFECT FOR THIS TIME.

and conversely -- just because it did work, doesn't mean it will work.

I mean really people -- ADJUST TO THE SITUATION.

Why I hate PR people #4.