Well I haven't attended this blog in a long time, but have exciting news to share.
Double Forte has acquired long-term partner agency The Barn Group, a specialty artisan wine and food public relations and marketing services firm!
Together, Double Forte and The Barn Group bring deep expertise in large-scale national food and beverage companies as well as in smaller, artisan wine and food companies to offer exceptional experience from both worlds to our growing list of clients.
The Barn Group was founded by Managing Director Maggie Zeman in 2006; it will maintain its headquarters in Healdsburg, Calif. and will also have offices at Double Forte's HQ in San Francisco.
Maggie and her team have built a stellar reputation for The Barn Group with boutique wineries, wine organizations and food companies throughout Northern California. She is a brilliant strategist, an amazing client advocate, and a consumate communications professional. The Barn Group is a perfect complement to Double Forte's Food & Bev practice.
I've known Maggie Zeman for a long time -- first as a competitor, then as a client, then as a colleague at Red Whistle, then as a partner firm and now as a partner.
Frankly we've looked at partnering with many boutique firms in the last year or so and The Barn Group is the first to pass the Double Forte sniff test:
- "Do we have complementary work styles, ethics and priorities?"
- "Can we help each other?"
- "Will our businesses be stronger together?"
- "Will we have fun together?"
I'm sure these are not in the right order, but they work for us! The Barn Group is in and already our clients are benefitting from the added expertise on both sides of the business.
I'm thrilled that Maggie and her team are part of the Double Forte family and we look forward to a great future together.
I invite you to check out The Barn Group at www.barngroup.com.
Cheers!
